An Open Letter To Hype Magazine - From Shugasmakx
To some this is old news and might go unnoticed, however I feel it needs to be said and documented as are the stats in the 50th Hype Magazine Issue. Documenting Hip-Hop in S.A. is a big task and with such, comes great responsibility as to many this is not a part time job or hobby but the reason for ones being.
At first I was going to ignore whatever stats came out and keep mum on my opinions but after much hype, controversy, word of mouth, various radio discussions and interviews I listened to, I felt the need to say something and went on a “twitter rant” on the night of July 26, 2012. After which I got a hold of the magazine, they’ll be examples about me, some others about others, I might have forgotten but you’ll get the gist. Here are some of my thoughts in not too much detail…
- For a South African magazine I felt there was too much biased towards American music. As American as hip-hop is, your magazine is consumed by South Africans and should reflect the growth of the culture in South Africa. Not saying that you should not include the Americans but a more balance approach should have been considered for the home grown. This very point leads to the reason why a lot of SA acts were not considered at some very crucial points throughout the magazine.
- Missing Top 50 Hip-Hop Moments;
- The birth of Le Club
- YFM Rap Activity Jam
- Ikapa vs Jozi event in Cape Town, mid 2003, where an underground hip-hop scene filled the 3 story upmarket Dockside nightclub. BVK, 5th Floor, Mizchif, Godessa, ProVerb, Ramesh, Skwatta Kamp, Zubz and Amu. Brought to you by YFM and UCT Radio.
- Zwai winning best hip hop SAMA in 2002
- Skwatta bringing home the 1st real Rap SAMA with Khut en Joyn in 2003
- Battle of the Pro’s: ProVerb vs Pro Kid at The Rand Show
- Inqaba hip-hop sessions in Durban
- Missing Top 50 Most Important Songs in Hip Hop ;
(Songs I consider to be “game changers”)
- Amu “Skillz”
- Pitch Black Afro “Pitch Black Afro”
- H2O “It’s Wonderful”
- HHP “Tswaka”
- JR “Show Dem” / “Gata Le Nna”
- Morafe “The Whole Thang”
- Ramesh “It Rocks”
- Spex “Hizo”
- Mizchif “Fashionable”
- Skwatta Kamp “The Clap Song”
- Tuks “Senganga”
- Teargas “Chance”
- PRO Kid “Woz’ Uzababona”
- P.O.C. “Neva Again”
- Da Les “We On Fire”
Missing 50 Greatest Hip-Hop Albums of All Time;
- Various Artist’s “The Muthaload”
The 1st hip-hop compilation to be released by a major.
- Jack Parow “Jack Parow”
The impact of this album on the Afrikaans Rap scene cannot go unnoticed
- Pitch Black Afro “Styling Gel”
1st rap album to go platinum
- Amu “The Life, The Rap, The Drama”
Long awaited 1st offering from Rap’s god father
If this list was based on feelings and opinions I wouldn’t step to it but you stated that your reasoning is based on impact thus the below
- Skwatta Kamp (2x Gold Albums and with members sitting on 5 out of your 50 covers, that’s 10% of the material you put out, not worth considering?)
- Pitch Black Afro
- Kwesta (2x SAMA Nominations, Channel O Awards Nomination, Voted Grittiest Rapper in the World by SOHH.com and a Hype Mag Cover)
- Shugasmakx (Over 40 000 downloads sold on “Numba 1” and a Hype Cover)
- Loko a.k.a. LokoMotion
I don’t claim to know it all but having being in the mainstream for a decade I believe my opinion and views will resonate with many.
This issue might sell a lot of copies but let’s hope it is not the issue that takes away from your credibility.
Over and Out